Toothpaste companies try to knock each other’s teeth out
In this corner we have P&G, which is preparing to launch a huge campaign that positions its Crest Pro-Health brand as an important tool in your personal health arsenal.
In the other corner C-P, sporting its Colgate Total line and using a campaign that tries to make us feel emotionally good about using Total by sporting Brooke Shields in a new commercial.
Source and more info: adjab