VOIP a good call for the future
Worldwide telephone producer Teledex has been in the telephony business for more than 20 years - supplying telephones to numerous hotels across the region - leaving vice president of marketing Dean Compoginis well placed to comment on emerging markets. And he’s positive about the Middle East.
“We understand that the Middle East is probably the most dynamic growth market in the world right now for hotel telephones, so we’re actively seeking to grow our presence in the region. Within the next year you’ll see a much larger presence because our customers have been asking for that,” he says.
The firm has a vast range of telephones, comprising a number of analogue and voice over internet protocol (VOIP) models, but Compoginis says that the Middle East market is only interested in a small number of those products.
“I believe our most popular products are our i-Phone and our Opal lines, which are a little bit sleeker in their presentation. We don’t see as many sales of our Diamond product line, which is a more angular, older design,” he adds.
“It’s been our most popular design worldwide for many years, but I think that’s basically because it’s been out there the longest. We see more sales of our most recent products in the Middle East. It’s a little bit more of a fashionable market for us.”
This is perhaps understandable given the preponderance of five-star hotel chains spread across the region. As Compoginis explains, moderately-priced, limited service hotels would have “very basic requirements”.